Why do we refer to an enterprise or company – sometimes – as a brand, a mark, a firm ?
All three words refer to a sign… signal… signature of authorship or ownership, of location. Sure, the trust in a product or service depends of the image of the supplier. But in the modern world, we usually know little about the boss or his experts, but we may adhere to – or sometimes reject – the image of the company.
It is dangerous to build an image too far from realities
but real services, products and values have to merge sooner or later into a single image: the brand.
This is why confidence through dialogue have to be built first between you and us: let’s meet when you feel ripe for it.
“A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand”
― Woodrow Phoenix